Washington, D.C. — The Shakespeare Theatre Company announces the launch of a new website, upgrading the look and functionality of ShakespeareTheatre.org to meet the demands of today’s audiences. The new design represents the culmination of a dedicated effort by members of the STC marketing team working with The Jake Group marketing/design firm over the past year.
After extensive study into the existing website’s analytics, user behavior and page traffic, The Jake Group and STC staff put together a website experience that will be significantly easier to navigate, will put ticket sales front and center and will make all the content the Company creates for its productions and programs easier to explore.
MAIN LANDING PAGE
The new ShakespeareTheatre.org landing page highlights the Company’s many programs and initiatives, providing direct access not only to tickets but also to Education, special events and important news. “Watch & Listen” offers a portal to explore STC’s extensive multimedia content, including videos, articles, podcasts and more.
WATCH & LISTEN
The ASIDES Online area makes STC’s acclaimed scholarly program content that core audiences are seeking readily available, enhanced by additional online features.
Newly designed show pages also feature related programming and events, cast headshots and bios and quick links to related media.
OTHELLO SHOW PAGE
“Responding to how audiences engage with interactive technology was at the forefront of our design and functionality of the new site. We recognize the need to be accessible, both in person and online, to not only our ticket-buyers, subscribers and donors, but also those groups reached by our Education, Artistic and Development teams throughout the community,” says Michael Porto, Chief Marketing Officer. “We invite our patrons to dig deep into the new site and explore new ways to engage with STC online, whether via desktop or on their mobile devices.”
The updated ShakespeareTheatre.org will help the Shakespeare Theatre Company better serve the diverse population of visitors each year, including subscribers and patrons, donors, students and teachers and special event groups.
ABOUT THE SHAKESPEARE THEATRE COMPANY
Recipient of the 2012 Regional Theatre Tony Award®, the Shakespeare Theatre Company (STC) is the nation’s leading premier classical theatre company. Today, STC is synonymous with artistic excellence and making classical theatre more accessible to audiences in and around the nation’s capital.
Under the leadership of Artistic Director Michael Kahn and Executive Director Chris Jennings, STC’s innovative productions inspire dialogue that connects classic works to the modern human experience. The Company focuses on works with profound themes, complex characters and poetic language written by Shakespeare, his contemporaries and the playwrights he influenced in order to preserve and promote classic theatre—ambitious, enduring plays with universal themes—for all audiences.
A leader in arts education, STC has a stable of initiatives that teach and excite learners of all ages, from school programs and adult acting classes to accessible community programming like play-relevant discussion series and the Free For All. For the past twenty-five years the Free For All program has offered an annual remount of a popular production completely free of charge to all audience members.
Located in downtown Washington, D.C., STC performs in two theatres, the 451-seat Lansburgh Theatre and the 774-seat Sidney Harman Hall. In addition to STC productions appearing year-round, these spaces also accommodate presentations from outstanding local performing arts groups and nationally renowned organizations. The Company has been a fixture in the vibrant Penn Quarter neighborhood since 1992.